Cristina Danila – Medium

Cristina Danila

Cristina Danila

Bullying and its devastating effects on company culture

In my naiveté, I thought that in a time of company culture and corporate values on the wall, expensive employees swag and gift experiences…

6 min readOct 15, 2020

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Bullying and its devastating effects on company culture

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Cristina Danila

“Follow your passion” is Terrible Advice. Here’s Why.

“If we would all follow our passion, the world will not have any street cleaners.“

4 min readJul 17, 2020

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“Follow your passion” is Terrible Advice. Here’s Why.

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Cristina Danila

Write Your Life’s Mission TODAY

How can you best describe the mission of your company or your personal mission? A mission is a route you take in life or in business…

5 min readJun 9, 2020

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Write Your Life’s Mission TODAY

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Cristina Danila
in
Candour

Don’t be a Go-Getter. Be a Go-Giver instead.

I invite you to take in an alternative perspective: be a go-giver instead of a go-getter. Well, what’s the difference?

4 min readJun 4, 2020

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Don’t be a Go-Getter. Be a Go-Giver instead.

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Cristina Danila

The REAL Metrics for Measuring Business Performance. The ONE Metric Actually.

The boom of measurement tools and the pressure to become a data-driven company has encouraged us to track every possible metric at each…

4 min readDec 16, 2019

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The REAL Metrics for Measuring Business Performance. The ONE Metric Actually.

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Cristina Danila

Doing Sustainability Imperfectly. About Fashion And Its Supply Chain.

There is a huge pressure for perfection when it comes to sustainability in fashion. Sure we want all fashion brand fully sustainable now…

5 min readNov 21, 2019

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Doing Sustainability Imperfectly. About Fashion And Its Supply Chain.

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Cristina Danila

Retail Companies: It’s About Time You Own Your Mistakes and Fix Them

I speak to fashion brands, both starting up and established or the PR agencies working for retail industry and the first thing they…

4 min readNov 7, 2019

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Retail Companies: It’s About Time You Own Your Mistakes and Fix Them

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Cristina Danila

It’s Time to Get Smarter about Content Strategy

By now I’m sure most of you have heard Bill Gates’s famous phrase “Content is King” scattered around everywhere. It’s a trend that has hit…

3 min readNov 1, 2019

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It’s Time to Get Smarter about Content Strategy

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Cristina Danila

To Be Successful You Need To Be Vulnerable

One peek at your Slack channels and I could probably tell you if your company is destined for success or not. One glance over an internal…

4 min readOct 22, 2019

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To Be Successful You Need To Be Vulnerable

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Cristina Danila

Why Honest Brands Win. And How You Can Become One.

When you hear the word “branding” what do you think? A group of carefully selected colors that perfectly complement each other? A simple —…

4 min readOct 10, 2019

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Why Honest Brands Win. And How You Can Become One.

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Cristina Danila

Cristina Danila

Strategic Marketing Consultant | Awakened Writer | Passionate about #strategic-marketing, #branding and #sustainability | Visit me at www.cristinadanila.com

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